We were told to create a line of mailing invites for our new summer LiveMeetings.
We thought of our task, as two of the three members of the new marketing department, to try to re-brand the company. Not small enough to be a small business or start up, not large enough to be a well-known name, we decided to place the company as an agile, swift-moving organization with a younger, more aggressive vibe.
As a result, the idea was to create a mailer that rang more as art, something a person wouldn't mind hanging up in their cubicle. We used a dog-days summer theme of beach, surf, and movies.
The Ultimate Summer series drew in a record number of attendees for our LiveMeetings.
The next series in line was the Free.Easy. series.
For larger images and more information on each concept, click the following links:
Palm Trees | Surfboard | Movies | Back
