We were commissioned to create a corporate capabilities brochure for the company, as part of the ongoing effort to revitalize and reinvent the brand. As with the Quilogy Sales Sheetssales sheets and Quilogy.com Website Conceptwebsite concepts, we felt the company needed to position itself as new, fresh, and young.
Again, any previous text describing the corporation overall had been dry and technical. I wanted to take the focus away from the technology and direct it toward a more holistic and human bent.
I created an initial outline that included all the aspects upper management wanted to include about the company. I then began the brainstorming process for actual text (PDF). The decision, however, was made to focus on the website and sales literature, resulting in the brochure being sidelined.
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