This concept was the follow-up to the Ultimate Summer Series. The new series would promote the next round of our company's LiveMeetings.
Although the Ultimate Summer Series was a success at drawing in potential customers to meetings, feedback from management indicated that it did not present a "professional" enough image.
After a few ideas, we were ultimately drawn to a stripped-down, simplified, purely-typographical presentation relying on subversions of turns of phrase. A single mailer would promote a single event, with the phrase echoing the intent of the livemeetings: to give potential clients the most useful information quickly and cheaply.
This LiveMeeting series broke all attendance records (including those set by the Ultimate Summer Series) and sales opportunities conversions.
Other word combinations used were:
Over. Easy.
Quick. Fixed.
Done. Well.