We were asked to create a professional-feeling invitation to an event where the showcase would be a product that converted paper-based forms to digital ones.
I thought we could achieve a professional feel while still providing a twist that would help differentiate the mailer from the dozens of others sent out by other companies. We would still play up the traditional benefits of getting rid of paper-based forms on the back of the card, but have some fun on the front. As with the horse racing event, I had crafted copy for the back of the invitation, but was asked to use the stock copy for uniformity.
